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Shop By Collection

LUMINOR

Luminor, the essence of Panerai, is a symbol of Italian design and Swiss Watch-Making. Recognizable, solid and iconic, Luminor features the patented crown-protecting device.

luminor due

Luminor Due stands out as the most versatile collection of Panerai. Slimmer, lighter, and sleeker, Luminor Due case complements Panerai emblematic design.

RADIOMIR

Vintage appeal, refined details and classic elegance. A faithful homage to where it all began. Radiomir takes its name from the patented luminescent material.

SUBMERSIBLE

Submersible, the sea spirit of Panerai, adventurous explorer natural playground. Bold design, high-tech materials, strong water resistance, with unidirectional rotating bezel.

"ITALIAN DESIGN AND TECHNICAL EXCELLENCE."

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INSIDE PANERAI:

BIRTH OF THE BRAND

Giovanni Panerai opens his first shop in 1860 at “Ponte alle Grazie” in Florence, serving not only as a watch shop and workshop, but also as the city's first watchmaking school: the history of Panerai begins here. After having used various Florentine locations since 1876, the shop moved to its current location in the 1920's for the reconstruction of the “Ponte alle Grazie”, located in the Archbishop's Palace in front of the Florence Cathedral under the name "OROLOGERIA SVIZZERA", a name that has meant high-quality watches in Florence for over a century.

JEREMY JAUNCEY

As founder and CEO of Beautiful Destinations, an award-winning strategy and creative agency for travel businesses, Jauncey has become one of the most compelling and influential voices in his industry.“I have loved Panerai for as long as I can remember and it is a huge honor for me to join the Panerai family,” said Jauncey. “I’m excited to support their sustainability efforts and to introduce a new audience of consumers to this amazing brand.” Forging a relationship with Jauncey was a natural decision according to Panerai CEO Jean-Marc Pontroué: “At Panerai, we believe that the most formidable challenges are only solved through visionary leadership and innovation. Environmental degradation is among the most critical challenges imaginable.

MIKE HORN

Mike Horn is not only the greatest living explorer, but he is also undoubtedly a contemporary hero. His strength goes far beyond his physical abilities. To travel towards the North Pole in the most complete darkness of winter or to climb peaks of 8,000 metres without oxygen assistance are challenges to his physical and mental endurance. Strong, courageous and determined, Mike Horn is the perfect incarnation of a sportsman, one who shares the values of Panerai, whose Ambassador he has been for more than 15 years. With him, Panerai has shared in the excitement of his last four expeditions – Arktos, the North Pole Winter Expedition, Pangaea and Pole2Pole – supporting his incredible challenges and creating for him a series of watches in limited editions which have immediately become cult objects.